Understanding Google Analytics
Google Analytics provides a way for you to understand your visitor traffic, helping you optimize your site to improve site traffic. By adding code to your web pages, Google's Analytics is called whenever a page is opened. It uses a uniquely assigned tracking code for your account, information about the page opened and information about the ip address and other information such as browser, etc. The results can be viewed on Google's website.
Below is the Dashboard view of jackbriner.com You quickly get information about the number of visitors that you have had in the last month. As you can see, my site has about ten visitors a day. However, there is more to be learned.

As you can see, Google Analytics provides location information. I am pleased that my software and administrative help has spanned the globe with visitors from 55 different countries.

What is even more fun is that it provides further information by drilling down to the city level. So, you can see exactly how your site is being viewed. Here is drilling from the USA down to South Carolina:


There are a couple of questions left to be answered: how did these visitors find my site? Google tracks direct, referred and search related visits.
More specifically we can see which search engines and which referrals are generating traffic.
You will note a variety of parenthesized items after some search engines. These specify how the search engine directed to your site. "Organic" is a visit generated by a search. If I had had any, paid by click advertising that would have shown up differently. Full data is available which may include information on referral sites (some site that has added a link to your page).
Also of interest is what set of keywords drove people to your site. For example, you can see that my C++ Sudoku program is found with "sudoku c++", "sudoku in c++". Also my Joomla password recovery method gets hit fairly fequently.
Another question is my site getting more exposure over time? Analytics will allow you to set a time period. For example, I began my blog about a year ago. You can see that as I have added more to my blog, the more hits the site has gotten.
So, I guess I should keep on writing blogs.Labels: Google, Google Analytics, SEO


